Fruit traders teach you how to pick a good fruit

 Fruit dealer teach you how to pick good fruit the benefits of fruit is no longer say, look here tips about fruit, here is the selection of fruits and fruit business secrets, teachers learn to steal it-
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Mango: -
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mango varieties: Egg Mountain (Fujian it is called), relatively rich in flavor than the oval shape, orange flesh, such as a small egg so big, super-sweet fragrance, suitable for juice, juice very thick, can be a touch of honey against some water; slightly lower than some of the eggs Mountain Mountain waist, shaped like a small kidney, flesh is yellow, some yellow, thin stone, this mango sweet, but not as good as egg smell Mountain; also ivory Mountain, Mount Royal, some astringent when not ripe, acid. There is another green mango Qingmang, sweeter than the yellow. -
selection: comparing selection of mango must choose full, rounded, not soft and hard, pure yellow color, flavor all the way to be able to smell, with no spots (spotted is rotten from the inside), their fragrance selection medium rare, about 8, put a couple of days cooked you can eat, buy or eat ripe mangoes, you can look at the root of the mango, it should be very refreshing, there is no water, but not wrinkled skin, the kind of water has gone. -
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mango juice there is a component of the skin is not good, it is best to eat when cut into little pieces, do not touch the skin and lips, That's all. -
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orange, grapefruit, orange: -
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orange-height, flat body orange, light orange body. p>
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pick oranges, then regardless of species, the middle of a ring is a female, usually relatively sweeter, there is a point-like is a public, no home, sweet, thin flexible pick as early as orange juice and more flavor sweet orange rough night more tendons. Grapefruit, tangerines, oranges to pick up the hand sink, skin lubricated to pick up the same as the baby's skin, rough like a pockmarked face, do not buy it, but winter is a popular sugar orange skin is very rough, smooth, not so good. -
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best time to buy oranges to buy the bottom, the -
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Orange it to buy a Grapefruit, pomelo generally more tightly as possible. Hand feel of the same size weigh more sink better. By hand, the harder the better, do not go according to the thin, the thinner the skin the better. Pomelo skin more smooth, more uniform color, the more gold the better side. This grapefruit pulp adequate moisture, sweetness, flavor is also more. -
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watermelon, cantaloupe, melons: -
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selection of watermelon, melon pattern to pick feels like a distraction, like the tail of small flowering shut the place, Comparison of green melon color Ze relatively deep, with one hand hold up, gently tap, listening to the sound, should feel a bit empty, there is a slight feeling of holding hands shaking, the flesh of the watermelon is the sand, which is not close. If not familiar, is a very dead sound. -
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selection of white melon melon should choose relatively small, the bulk part of the melon is not umbilical, but a little green, this is a melon the first leaf node, the better pick, as long small. There is a pick with umbilical, umbilical bigger the better, click the umbilical part of the soft. Cantaloupe smell ass, there is a good sweet flavor good melon. -
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pick netted melon thick and dense to pick, smell the aroma thicker. -
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when buying any melon, and Guayang not linked to the other end is concave is cooked, well, sweet. -
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Apple: -
Fuji should pick the kind of look trace of a trace of yellow in the rosy, so that the general soil is yellow, crispy and sweet and a bit of sour taste is very positive. Do not pick green seeped a little bit red, like this, a little taste Guadan general, the water may have many, but certainly not sweet. -
authentic apple on the table are crooked, not positive, or definitely not authentic, the color is not particularly red, some pink, and not red as one, to pick the kind many of their names, there is Pitted skin and more, with your fingers lightly, crisp with echo, is sweet and crisp. -
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buy Apple (mainly Fuji), look for the best selection of red strip (called Apple kind of brittle, more juice, very sweet. -
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Durian: -
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strong smell of durian pick, slightly cracked a little, see the inside soft waxy waxy flesh, and not wet pulp is relatively slender, blond, plump fruit shape than some of the shell is thin, pulp flap will be more. The kind of oblong, usually thicker shell, flesh thin. When choosing to yellow with green shell as well. -
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Lychee: -
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election to choose the time of litchi uneven skin, deep lines of the kind, the kind of litchi is usually a small core! and the kind of flat smooth surface, the general cores have a lot! not only to the surface of red and pinched up to full and flexible, if not a little empty feeling very soft elastic that is placed in a long time. You can also click on litchi tail gently, if you feel soft, not according to hard objects, in general, nuclear is relatively small, If you can feel by the hard object, usually a large nucleus. -
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pear: -
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to pick the mother of pear, delicate, juicy and sweet. Mother is on top of the nest to even numbers, the umbilical deep, relatively circle around the navel, the thick root -
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Grapes: -
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to pick the whole string of plump grapes, and a thick capsules that look, smell first fragrance, fragrant fruit to buy. If you pick the grapes in winter, never buy new. Do not see fruit, depending on stems, fresh grapes, stems stiff, bright green. When the dark brown color change, soft flap, that is, to compare the long-off, and this grape is relatively although it may seem quite real fruit, but are actually the result of cold storage is not really fresh. Buy -
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Banana: -
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Do not pick two a green banana, that is treated, and not too much height, smaller bananas do, to be rounded, not angular banana is good, the normal yellow, slightly sesame point The.-
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Kiwi: Kiwi election must choose the first-sharp, the mouth like a chicken, but not to vote is flat like a duck mouth kind. Duck mouth is a kind of hormone, chicken mouth is never used hormones or less with the hormone. Really cooked kiwifruit over the whole fruit is soft, pick and choose to buy the kind of slightly deeper color is close to khaki-colored skin, which is a symbol of sunshine, but also sweeter. -
City Kiwi is that access to pick the tender green, this fresh. Consistent with the overall software and hardware, if a part is the soft rotten. Inspect the area in the next color is dark pedicle also sweet. -
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peaches: -
primary election is the smell peach flavor, the more fragrant the more sweet, usually are not very good-looking appearance, choose not soft, top with a small sharp. -
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Strawberry: -
strawberries do not buy too much red, the color more vibrant more sour, a little red and white strawberries in a most sweet. When buying strawberries, do not choose a very large, strange kind of special shape, to choose the same size , little more secure, especially not the color red, which is best a small little bit of white. -
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Papaya: -
papaya can be divided into male and female, the mother is the big belly, more sweet. Stomach usually pick the drum, the surface lot spots, and yellow color just feels kind of not very soft. If there are points on the surface of gelatinous stuff, do not worry, sugar gum, this would be more sweet. To buy right away if you want to eat papaya, we must pick the yellow, but not too soft, so that was sweet but not papaya rotten. If you do like papaya pork ribs soup, buy a papaya peel is not fully mature, this papaya is more hard course, is generally not eaten raw. Ripe for normal skin yellow, can be a fruit to eat. If you do dessert, then to buy a red Hawaiian papaya, sweet -
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Cucumber: -
election cucumber, do not buy a lot of small belly, which is fighting hormones. -
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Cherry: -
choose cherry, depending on whether the fresh fruit stalk. The stalk of fresh green, black fruit stalk place a long time. Then see if skin wrinkling, wrinkled fruit picked that place for too long and lose moisture. -
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tomatoes: -
selection of tomatoes, do not choose the kind of angular, and do not pick a very light weight hand feel, are Cuihong agent for the strange. Buy this surface layer of pale pink, like the feeling, but part of the pedicle must be rounded, if the pedicle and then with a touch of blue, is the most sweetest of the sand. Do not buy the high end with a sharp and, overall looks compared to the kind of smooth, wipe with a sharp rapid ripening of the spring are what wipe more. Select tomatoes to choose the color pink, round, white skin small little. -
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Experience fruit traders: It is recommended to eat fruit according to season. Listed as the season to eat watermelon watermelon, peaches and more time to eat peaches. -
medium size fruit to pick, most likely too much hormone, something advocated by the leavening agent. In short, much better not to buy, whether a fruit or river crabs, fish and shrimp! -
north are mostly sold in the south of fruit ripening with a mess of stuff, because the South after the ripe fruit is not good transportation, can only be transported over the re-processing raw cooked, so try to eat local fruits is also a method. -
usually a smell, the second view, the three Nie Yinie. First heard there should be some flavor of fruit, but also smell the odor had no other. Second, there is no black or bad to see the place. Nie Yinie three, it goes without saying. -
pick fruit there is a secret, no matter what the fruit, in the pedicle of the more powerful the more sweet concave parts. -
selection of fruit on the principle that nice color glossy, but also the root of the fruit is not enough to concave, there is not a circle, yes, is the mother, the mother fruit rather sweet. -

Five ancestral prescription

 Five ancestral prescription in young adults, the majority are descendants of waist, leg pain, illness, multiple lesions and miserable. if not treated, it will affect people's normal life, work and study. In recent years, in clinical practice by promoting blood circulation through the use of ancestral recipes Treatment of 232 cases of lumbar disc herniation, efficiency 95%, and achieved good effect. are presented below.
1 clinical data
232 cases of typical cases in this group, l14 male, female ll8 cases; the oldest 65 years old, minimum 23 years of age: The effective rate of 95.7%. which cured 65.6% of 159 cases: 63 cases significantly improved, 27.1%; improved in 7 cases, 3%, accounting for 4.3 cases of invalid l0 %.
1.1 standard recovery effect: symptoms disappeared and signs disappeared, can work; was significantly improved: with mild symptoms and signs disappeared, does not affect the life and work; improved: symptoms and signs have improved, does not work ; invalid: signs and symptoms, especially changes.
2 Recipe application form
ginger 100 grams, 60 grams of Panax, angelica 60 grams, 60 grams of Eucommia, Blood 60 grams, 100 grams of Salvia, 40 grams of safflower, Yu 60 grams of gold, frankincense 60 grams, 60 grams of myrrh, red peony 80 grams, 80 grams of the herb, mountain Dragon 80 grams, 80 grams total Chuanxiong fine powder.
Dosage: l5 grams each time, 2 times a day , warm boiled water after meals.
addition and subtraction with the disease: alpine halo are added when Chuan Wu, Kusnezoffii 30 grams each; heat 60 grams of weight were added Wujiapi; kidney weight from Kagawa off, the wolfberry 60 grams.
3 typical cases
Li × x. male patients, aged 53, worker. April 5, 1999 to move heavy objects accidentally bending the waist sprain can not stand upright, severe pain, and left lower extremity radiation . numb the pain worse. night increased, with the western medicine ineffective. to our hospital, the cT diagnosis: lumbar disc herniation between 4 and 5. the use of the Treatment of l0 days, significantly reduced symptoms and signs, one month after recovery , follow-up has not relapsed.
4 discussions
lumbar disc herniation with age and often by the crowd, and other external forces to reverse the damage, coupled with flexible disc deterioration, degeneration occurs gradually formed. Western that: the disc space narrowing, ligament relaxation, is caused by lumbar disc herniation of the internal factors. acute or chronic injury, especially when bending heavy arched extraction, disc rear power increased, prone to rupture and annulus nucleus to the lateral prominence, based external disease. lumbosacral activity and greater exposure to the force are vulnerable to damage the enemy in the majority of lumbar intervertebral disc between lumbar 4 and 5 lumbar 5 sacral vertebrae, or l between 3 to 4 between the lumbar spine were small. some people ignorance history of trauma, in the cold after the onset may be due to muscle spasm, disc degeneration has been prompted, nerve root compression deformation, the occurrence of edema, surrounding tissue hypertrophy, and even herniated disc tissue adhesions, when asked by the intermittent pain that becomes persistent, aggravated at night, rest and relieved ....
motherland medicine is low back pain category, of this disease have a more profound and comprehensive description. that the disease is marked virtual and real, feel the wind cold evils, their cards more real, more acute onset: those caused by the loss of kidney essence, the virtual card number, the incidence more slowly. * IV flowers, turmeric combined with blood stasis, through the meridians effect: Blood, frankincense, myrrh combined effect of swelling and pain with blood; Shen Jiang, Eucommia with liver and kidney, strengthening the bones of the power; Angelica, Chuanxiong blood tonic; Panax xue stasis, swelling and pain; the actual situation of the disease are often mixed, symptom complex, but based on clinical syndrome differentiation to the principle embodied in the side through the meridians, promoting blood circulation to the principle of pain , treatment of this disease, therefore the extraordinary effect.
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Chinese meridian map * Hand Tai Yin Lung Meridian through the line diagram (1) * Du through the line graph (13) * Hand Yangming Large Intestine Meridian through the line graph (2) * Ren and through the line graph (14) * Stomach Meridian of Foot-Yangming Meridian Chart (3 ) * red veins through the line graph (15) * Foot Tai Yin Spleen Meridian chart (4) ; * with a pulse through the line graph (16) * Hand Shao Yin Heart Meridian Meridian Chart (5) ; * Yang-dimensional pulse through the line graph (17) * by the hand through the small intestine by the Sun Figure (6) * Yin-dimensional pulse through the line graph ( 18) * Bladder Meridian Meridian Chart (7) * Yang Rocker pulse through the line graph (19) * Foot Shao Yin Kidney Meridian chart (8) * Yinqiao pulse through the line graph (20) * Pericardium Meridian chart by (9) ; * meridian system structure (21) * Hand-Shaoyang triple burner meridian Figure (10) * Foot Gallbladder liable by Figure (11) * Foot Jue Yin Liver Meridian Meridian Chart (12)

Water such as wine lovers wife

 Marriage, such as siege, people want to go outside the city people to come out.

and together for a long time, feeling too weak, so with the Of course, no more necessary to have ideas, we should go out, from the look, go and look.

many years ago someone said: love this stuff, will not last long.

Some people say that after many years: his wife as water, such as wine lovers.

often could not be more normal level, flooding around you, you often turn a blind eye, not aware that it exists. Wine is something you dream, romantic, the romantic, the happy, sad, reunion, parting is certainly the wine you need. If you think this time the water would be funny.

water is almost free, alcohol it takes money, and some expensive.

why people say: hurt the feelings of relatives of a talk about money, talk about feelings to hurt a lover of money.

many people, the sweet taste of the wine and intoxication, many of them, but also to the wine's spicy products with the pain: When the mysterious, is the heartbeat, people distracted the wine, suddenly enemies, which makes you worry more wine into the feeling of sadness sorrow; made you live in dreams, of death. You will regret it clear the intestines, why should I drink? The results, often regret not buy drugs.

water was always placid, dull Guawei. But when you come down, the weak, the lost in the vast desert, it will save you in danger, but do not think of return, do not remember the hatchet. But this time, the wine will probably leave you, no hint of hesitation. Even still, it will only turn to wear a gut poison, to give you a little more damage. So the movie help the dying person is always hard to spit out the time:

lost and found. So you regret that you hate, your mind overtaken by two lines Qinglei thousands of emotion, tears of water, only slightly salty.

then you realize, you wake up: wine tasting at most, and with your life, is bound to be water. Therefore, the

can not fail to mention is not a wine, although the water is always changing, but the water they can be turned into wine. If you do not value, because of your indifference and indiscriminate, so that other people are your water into wine, it may be the beginning of the tragedy in your life.

Some people say that after many years: his wife as water, such as wine lovers.

Childhood sleep, grew up as an accountant .

 Childhood do not work hard ;
grew up as an accountant ;
as risk students ;
for the poor dead ;
assets to achieve maximum value ;
and titles of the fight ;
and examination Competition ;
run around in this life for digital ;
food business loss ;
on the leadership when ,
died in the audit on the final !
filled with blood to Finance Association ,
suffer hardship when the accounting ,
must be in place all day long ,
desk all day, tired ,
than cattle also tired from morning to night , br> dare not fart bigger accounts ,
holidays, overtime should ,
quarter past one can not off-site ,
weekend, even endless meetings ,
tax inspection people collapse ,
every day Understand social work ,
tax wages are not high but also ,
spine proliferation suffer every day ,
left their homes and unworthy of the elders ,
back home but also henpecked ,
capsule Have enough money to see people ashamed ,
people said we bribery ,
youth so embarrassed ,
this is like life without fear !
dry accounting tiring !
accounting life ,
dealing with the digital life ,
life battle of wits with the Inland Revenue Department ,
is the cover I take life less tax in the life of the boss ,
is to help Personal Financial but they pauper 's life.
Therefore ,
accounting students of the great , glorious dead !
as an accountant ,
in-depth understanding of the great leader Chairman Mao 's remarks of these fine secluded ,
encouraged , br> feel happy ,
so I did not hesitate to do an accounting entry :
by : 1 Students
pauper credit : Happiness 1 Health

Do not think that ERP is always abroad moon

 Do not think that ERP is always
of foreign moon: the heart of rock
ERP industry has a strange phenomenon. Many SAP CIO is listening to the take a look at SAP's technical truth. Take a mainstream product SAP R3 for instance. R3 created a SAP, but since the early 90s in the last century, a large number of new technologies are emerging, and SAP's R & D can not wait for these theories and the technology matures, applications can only be half-cooked.
the sky with the Internet boom of the XML, WebService, and other new technologies are emerging, SAP overwhelmed, a born in the late 80s to lead the software architecture is still carrying the millennium, the result is the large number of users slow response, such as cattle, old and new technologies so that development costs of complex giant has a longer development cycle high.
SAP learned it later, and all use of open technology, so there NetWeaver. However, Oracle's JAVA-based platform management software in 2000, wind and water out. NetWeaver platform is a technology framework, developed over the past SAP R3 all walks of life as a function of no law in the NetWeaver application to run directly on the need to re-write the code again.
This creates an awkward thing. SAP pushing NetWeaver, but they do not have much available on the NetWeaver application functionality (you think all the world over R3 500 on the application can be ran on the intact in netweaver ). R3 have ready-made features, but SAP headquarters in order to gradually replace the reduction of R3, R3 and support. So many customers to spend money to buy NetWeaver platform, to buy R3 software, two technology platforms are not smoothly connected to each other! some no choice but to pay the high cost of customers in the NetWeaver platform, the application of existing business development R3. SAP upgrade while claiming to be smooth, but look at actual cases, upgrade Pofeizhouzhe, upgraded many features are lost, more harm than good.
the other hand, domestic ERP vendors. The first is the post with the technical advantages, when the SAP was wearing shackles and 80s of the 20th century into the 21st century, the domestic manufacturers was able to quickly adopt the latest proven technology, such as the introduction in 1998, UF The high-end products NC, at the outset by the international advanced B / S architecture; and UF in 2008, launched a new generation of enterprise management suite U9, is the first SOA-based framework for the management of software products, go again In front of the international manufacturers. SOA characteristics of loosely coupled architecture allows companies not to abolish the basis of existing modules, according to a modular way to add new services or update existing services, led to many new applications and ERP integration to address new business needs.
Another advantage is the domestic manufacturers recognize the urgency of innovation even more fully. After years of development, SAP and other foreign manufacturers have been breeding a technological inertia, At the same time gradually abandoned the technology innovation. and this is a good opportunity to catch up domestic manufacturers horse. such as Kingdee has been in its mobile commerce services and products to expand R & D investment BOS. Although Kingdee domestic and foreign counterparts in the technical level, there are still some gap, but the persistent spirit of innovation has been to allow SAP to shame. and another on behalf of domestic mm UF ERP software, in its U8, NC market-leading products have been after, still forge ahead, SOA-based organization released soon U9 Let SAP feel the pressure, so that people are proud of the sense of fun.
Last but not least, innovation should focus on the customer's needs, that is, we often say, has been plagued by criticism: Chinese translation of weird, technical staff can understand English only message that the local manufacturers hh occupy dominant language, the software interface, natural language people used to meet. more commendable is that some manufacturers of depth understanding of the unique, not only to stay in the software interface and the language. such as the UF NC first in the country support the deep-seated needs, and then won the high degree of market recognition.
we can believe that ERP software is technically beyond the domestic foreign manufacturers are not elusive. just like a day paid off more than a decade between the domestic ERP's has become a reality.

Try to change, make life more splendid - crispy cauliflower

 So is a person, accustomed to something, to no longer accept or reject the new derived similar things. Drink a soda, accept only one flavor of food, only to go somewhere a shopping mall is not even identified like, no longer enjoy life, whether this thing is not to be accepted by all the whole society.
as business operators, of course, hope that all customers will be of this type. but as a people, , behave in the habit of living in, and did not feel too dull it? like calm waters in general. If you do not try to change, it will be difficult to see the wonderful splash. remember I mentioned the previous log in, people In fact, the day can really appreciate life in just four years, the first two years of ignorance, after the six-year-old is not, and only the middle four years, have the energy, energy, and ability to understand life, it Let us all taste of life as much as possible are sensitive to it. perhaps to break the habit now, or to break the current environment, and you will find it very difficult, as long as the show a little courage, you can feel the change brought surprise.
possible that this change will bring you exciting moment may bring you sorrow, and even a little regret, but it does not matter. It is important that we have experienced, and we will not wait for old age Unfortunately, some experience of life lost, lost the experience of another kind of life the opportunity to taste, then, we would say, the stability and comfort now lost the opportunity to experience different taste of life.
dish is dedicated to people who do not like cauliflower, for an approach to change, a taste, try, maybe you'll love it only accepted to get more. (approach child stars from fat)
crispy cauliflower】 【
Ingredients: cauliflower bread crumbs
ingredients: salt, pepper and butter
practice:
1, the cauliflower into small pieces selected, wash;
2, the light box of butter, the amount shown in Figure;
3, impermeable melted butter, add pepper and salt to taste;
4, the cauliflower boiled;
5, drain backup, as much as possible drain;
6, the cauliflower into the pan, pour butter sauce a good tune, and stir well, so that each one cauliflower all wrapped butter;
7, into the oven to 160 degrees, 25 minutes, then remove;
8, sprinkle a layer of bread crumbs, spread as much as possible, re-entry oven for 15 minutes.
asked a few Sentence:
1, I used a cauliflower, medium build;
2, cauliflower may not boiled, it is said would be better taste, but my husband likes to eat soft, specially boiled the next;
3, the amount of pepper and salt according to personal taste it, but I think will add more pepper taste Oh;
4, bread crumbs to sprinkle some more, I used about 1 / 3 bags. 

Marketing Hall 24 Chen Mo sharing

 Moderator: Hello everybody, today we go to the network marketing agency Chen Mo, founder, president and Chen Mo told us teachers to network public relations bidding.
Chen also witnessed the interactive marketing network in the industry gradually from its inception glorious history. Today, Chen will be to share with him in these classic stories. everyone in this process have any questions at any time to question Chen, Chen will definitely give you a satisfactory answer, and now there please Chen to give us a wonderful lecture!
Chen Mo
a network public relations how to classify
Chen Mo: In our industry there are all sorts of things, such as network industries, popular architecture, management, There are planning, there are cases concerned, this time I mainly refer to aspects of public relations into the bidding. I say this topic first reason is because people are concerned about this topic has never been, and no one said that. everyone in the online search , this information rarely, basically no one to explore, and no one to do it, but it our entire industry, any of the employees often have to face.
how to make money from the Internet, how to lie to customers ? I think it told us about the topic of today is not very fitting, I talk about in the network, from the Party point of view how to judge a case, from the perspective of how to get a case of B, from this point of view I said.
PPT today I do, quite simply this is an outline, we can ignore, mainly in terms of the scene. I mainly of two parts:
First, a general introduction to network public relations industry.
Second, the network of public relations practice bidding.
talking about before we talk about the history of the Internet for public relations. The PPT we can ignore, because I say things and PPT is not entirely consistent. network of public relations history of the early days, any industry all from scratch. as we like to wear clothes, we wear clothes is their own home woven first, their own production. I'm 41, I bought a child is not wearing shoes, is my mother Naxie Di. Now we Few had shoes to their homes, go shopping choose shoes. network of public relations is the same, and it is through a process to do when I first network of public relations, in fact, no company, no tender, no tender, or even not at that time need to plan, by the mouth spray. you moved your mouth to people, people on the money, give you live. Party how to judge it? very deep impression on me when I take the time Xilinmen mattress, was rely on? to rely on an A4 sheet of paper, wrote a paper about less than a thousand words. I remember very clearly, but I think probably about the creative things that may have three lines, on the price line, and seven or eight lines on the payment method, so signing, but this model is certainly not today. Today this model is definitely behind the times.
network classification of public relations, in my opinion, we need to do a thing To learn more, I need to know to buy clothes clothing sub-coat, clothes, hats, shoes, socks, underwear, outerwear. network of public relations can be divided into many types:
first, customers are now looking at the earliest, including event marketing, event marketing we What is one thing to do to everyone's attention, and have done good, good reputation, Wong Lo Kat relief. doing a good job, East Building kappa women, scolded the.
second is word of mouth marketing application. I think word of mouth marketing is old wine in new bottle. word of mouth marketing will play in the network to maximize, we hired a group of people post, hope the post to reprint, in fact, hired a group of people you post, made no later users to switch. This is the word of mouth marketing.
third is conventional PR network communication. network of public relations, first, event marketing, as he must have. Second, word of mouth marketing, I think I do not see particularly well word of mouth marketing examples. But the contrary, the conventional role of public relations communication network is the largest. What is a network of PR spread it? dispatch routine public relations is the newspaper, looking for television journalists, press conferences, I sent you a red envelope, to report. these things are useless? is useful, in my opinion. In a press release on the network, so special, a series of things, a typical example of Microsoft VISTA listed, do not see ads, he cast the whole only topics, vote in a Sina, Sohu and cast one vote in an Netease, I remember VISTA listed, only Microsoft's investment in the network of public relations month fee is four million. this thing, at least let all users know the market, he is the traditional The network of public relations services. IT services appliance to do when we found out a new product, a notebook Ye Hao, a TV Ye Hao, relevant evaluation, a car, the site evaluation, there is no simple one or two articles , when he mass communication, you turn to the final investigation, his effect is very obvious. we investigated how the audience know that Changhong plasma TV, they are not from the communication channel is transmitted from the conventional network of public relations.
Fourth, the application of network activity. blog essay Ye Hao, Ye Hao experience a test drive cars, or cosmetics, distribution, experience the network activities. network activity present application, I think that before the advent of the Internet PR , online advertising has many activities. Today, I saw there Tencent Expo relay. Before this, MSN been engaged in a charitable activity, QQ been engaged in the Olympic Torch Relay, which are more successful network activity. Network neither is the network of public relations activities, nor is online advertising. he is essentially a public relations plan, but in the delivery process is often accompanied by another great ads. he should be advertising and public relations as a heterozygote.
Fifth, the crisis PR. the application of public relations crisis, the most bitter of the whole society, a topic. This is a public relations crisis, CCTV reported in December last year, the network triad, also reported a 3.15 this year, the network relations from white to black is because the application of public relations crisis. But In fact, he is constantly faced with a business matter. is our public relations people to do the most important network services and applications.
Second, traditional public relations public relations firm involved in the network is now time to late
about bidding network of public relations are some basic knowledge. Let us talk about the network of public relations and Internet PR effect evaluation, and cost, for approval. Today, the network is more than public relations firm, I see that the latest story, there are thousands of this type company. I went to several groups, one group are hundreds of people, I'm more than a dozen groups, and I have contacted the company three to five hundred. the country has a thousand, I think it should be there. light I know there are hundreds.
what these PR companies are sub-categories it? The first category is also very important, is the largest market share, is the traditional public relations firms, such as the blue cursor interactive marketing, in the beginning and the end of this year, the interactive marketing canceled. He wants a comprehensive network of public relations and digital marketing to the transition. There Ogilvy & Mather, and he is not a network of public relations firm, but he has his own department. his department is very large. Ogilvy & Mather Interactive two years ago is a very large department. His advantage is that his customer base, his disadvantage is that they enter the relatively late, most of these companies are public relations value these networks to do the last two years, and some even nearly and a half years to do. our company's history, the network has done better public relations company is generally established in the previous three years. The companies involved in relatively late, they are now relatively small network of public relations experience, and accumulated much talent. But one thing, their relatively strong financial resources, and I know they are paid to dig around, we have some of the company they will be poached. to the peer who is lured away handy.
Second, the network company the conversion process, many new companies up and promote the type known companies, these companies are actually public relations company, the predecessor of the network, the first is the network pushed the hand of these people. Gradually, more and more corporate employees work, to those from the individual become a team, from the team evolved into a company. At present the company is also relatively high profile in the industry. Relatively speaking, the market share second only to the first category of companies. the relative merits of these companies more of his experience, do a long time. drawback is that he came from relatively grassroots, familiar with the Internet of people who experience more real, and emphasis on marketing, accumulation, accumulate, with a wealth of marketing theory, public relations and communication were relatively few long-term experience. In these companies, we companies fall into this category, we have been improving, has been kept in the study to include traditional advertising and marketing talent to continuously improve yourself to become more professional.
third category, other types of network public relations firm . this type of companies have done very good, typical, such as word of mouth interaction, 1024, before they are neither the transformation of the traditional companies, not belong to the network of this type promoter, but the fancy of the market opportunities, I entered the field, specializing in this. These companies currently account for the number of companies on the vast majority of our industry is .90% of the companies of this type. have mushroomed as established. These companies are a small number of outstanding inside. These outstanding formed a company and the strength of the first two companies to compete.
fourth category and more media companies are also posting companies, naval network of public relations. For example, we bidding process, these companies, I called a scalar, is the trick water Army is not the one two three four companies can be subject, not the fourth class of the company which is somewhat similar to the construction industry construction companies, construction teams, office head. posting the equivalent of the construction team and contractors to the company. We do not first Employment navy, and we think they recruit part-time, or even full-time, I sent your company, your postings on the Internet to help me. but gradually evolved to be a little lost. because the market is the emergence of a myriad of water on the military team, the team hired navy direct employment of people far more than their cost of management and operation much simpler. Like IT, the early Apple computer is their own production, their sale, and today he let other people give him for. posting companies and construction industry, contracting team, He belongs to the operational level, they lack the planning and project management skills. Their advantage is that execution in the low-level release, delete posts, and their numerical superiority and implementation of cost advantage. They are on the front of three types of companies downstream relationships. If a company has its own planners, the media have their own staff, who have their own copy, you can directly employ naval team. you do not have them, you water the military. I can assemble a brick and mortar, But you let him build a big pants (the new CCTV), he can not be non-covered down.
Third, how effective network of public relations evaluation?
my clients are most concerned about is the three options, first, the creativity Do you have a very bright idea, a look eye-catching ideas impress me, this is actually a creative level, before the court have said a lot of marketing, I also talked about last time some of today is not the main things. Second, I vote for these things to what kind of effect, give me what kind of effect, how do I measure the effect of your good or bad communication. this time facing party, what shall I standards. B, how do I convince the party to be convinced this thing. I think this is a public relations project for each network client must have a second topic of concern. Third, the price, how much money. basically talk about the case, as a network of public relations project, regardless of Party B are three issues facing the.
we talk about the evaluation of network public relations effect, from a logical analysis, we have to classify it, it is divided into four categories, the first Party assessment model, I Party, I say hello to you like, you say you bad bad. This is an assessment approach, but also the assessment approach, our customers have access to. We do Taobao beauty services when they were signing such a contract, part of the cost of his contract there, I signed the United States when I was 42 million a month, of which 40 million of expense is calculated based on our assessment of the cost, there are twenty thousand of his assessment when received. originally a high proportion, then we do not agree, is his assessment of twenty thousand dollars, the evaluation is good, twenty thousand dollars to us, feel bad, do not give us .07 for the first time Taobao services , 18 million 5 million is the basic cost of .18 million, 5 million are Taobao your grade. I can give you 10,000, you can also give you 5 million. But this model a bit like King terms, you can not. you wish to take this customer, such as Sohu cattle, he have to add you the terms of the King, I would like to accept not accept, if the small customer, I certainly would not accept it. This is the Party's comments model. Comparison of the Party brand strong, he will use this model.
the other is B assessment model. I have to report what my results, I do reach the number of click-through rate spread, the number of responses, the number of spontaneously reproduced, and finally I tell you what the outcome, I achieve this result. The result is, I'll give you performance reports. We also provide third-party reports, some third party out, some out of their own. This is the comment mode B, B I think the relative side comment mode there are also problems, the problem of false reviews, a false reply to the question. But I think better than the model Party. but often comment on pattern B, the customer can not accept. What made you What is, what you say is what kind, but the market is often encountered in the general brand and the company is relatively strong when the transmission is stronger when the model is frequently used in their assessment. For example, Sohu you sign, how to evaluate me, and how assessment of how Sohu count, your customers have the final say, no way. This involves the Party A Party B who is the boss of the problem.
in our online advertising, third-party assessment model, neither party assessment, or evaluation of Party B, I'm looking for third-party assessment. Ye Hao Sina, Sohu Ye Hao, good Lord assessment report issued by a third party. in the network which was also done public relations, engage in a half-yearly Alibaba survey company, agency investigation, I reached a few points, he said, sign a contract with you, you have to make money, you must sign, you reach this target, how much money I give you, reach to much money. This is the first Tripartite assessment model. third-party assessment of the world's hundred customers to choose only one customer. Because assessment of the high cost, and sometimes even higher than the transmission cost of evaluation costs. Please Nelson, you give him two or three million, he will not do. To Is not thousands, two hundred and three thousand million, I want to spread these costs more than good. third-party assessment is a blank, if each person for each company are interested in this, specifically this one is a big market . there is no specific third party to provide appropriate, affordable, real solutions to the assessment.
there is a comprehensive evaluation model. Party party party is not completely covered, there is a comprehensive evaluation, he did not use Party, Party B is not used. In our service to customers, you have to provide your party the report, while supporting the party's data investigation. Changhong our services, we provide communication to report to Changhong. We do . Second, we go to the store, we were responsible for Beijing, the customer and in Chengdu, Chongqing, Shanghai, Suning, Gome, Dazhong, questionnaires, in the end you heard Changhong not, where did you heard. This line survey. He is a partial survey party. Party A combination of assessment and evaluation Party, and ultimately to determine your success or failure of communication is the.
to assess the model points in the network communication is divided into several species, one is a network evaluation model, only the Internet transmission. Most Internet companies are on-line evaluation, I made, how many people read, how many links, how many push. The second is the evaluation of line , line evaluation, I went to the store in Zhongguancun sent questionnaires. This is the line. You can now evaluate the effect of the line quality, the amount of my telephone from the customer, everything is offline evaluation. the other is online and offline Under the integrated assessment model. in which emphasis on online public relations firm assessment. online is more cost assessment, the amount of communication to report the number of customers is more emphasis on the results of the assessment, you really give me what result to reach. I think that is more comprehensive integrated model of online and offline, online to what looks like a summary, I'm online survey is under what kind of results. The following survey is how, this is how, here is how of. This is even more comprehensive number of comments. We in countless cases, the decision to dig a customer does not pay a very important one is to make customers believe that the spread of results. He did not spread before, if you do, customers pay, As a party, I can evaluate, I also assured to spend the money.
Fourth, how to determine the cost of the network of public relations?
Next we talk about how the network of public relations costs are determined.
first species is released billing. usually in small companies inside the vast majority of companies in the market have adopted, I returned to a post, San Mao, five cents, this billing model, it is entirely in accordance with the amount of charges released , in the market, accounting for a very large number. This is the billing model release.
The second model is the service charge. typically Party is the brand companies. I am a one year tender strokes more often than not a simple of a release, but how much money the budget year, I estimate the cost of how much money each month, how much money I give you every month, how much do you give me the facts of this matter inside the unit price is not the superposition of each month, and the main emphasis is more services. I met, basically we use in contact with customers throughout the year which, 30%, 40% service charge by the way. account service charges, a month sixty thousand, six hundred thousand or a million, that is, service charges, including monitoring, planning, travel, help you release something, anything to help you to manage. these things are services billing model.
third is the release added services include billing fee is a combination of type, I have received a certain service fees, including part of, but do not contain all, I was part of communication costs into account. service fee plus transmission charges. disadvantages and advantages of this mode, equivalent to the combination of the first two . The first one, just contact the project, so the network of public relations clients, I did not do anything, you let me dig hundreds of thousands of dollars in service fees, I can not dig. you receive a high standard of service charges, I just received a thirty thousand dollar service fee, not the whole dig, dig the spread of transmission charges when you have to. This model is relatively speaking, a little higher customer acceptance. Party when it encountered an additional temporary emergency budget. I had expected to spread when the spread of my own service charges, I have a price spread, I then encountered a temporary thing, and now the earthquake in Qinghai, and I want to do with this earthquake, spread. This is When planning the end did not expect, my temporary increase in communication, increase communication in accordance with the transmission cost of the contract re-added. this model, there are now more and more enterprises to adopt more. most of our company to the current service and ninety percent of the projects belong to the third type. published with billing and service billing model.
second step, from the Party point of view, offer a number of ways. from the customer point of view how to determine the budget.
First, determine the proportion of law. my communication costs ten million, there is, how many television, newspaper, how many, how much the network. According to scale the tender. This model, especially in large companies which have implemented very common. I put the total annual budget determined, then the budget determined for each step. in the end than the number of suitable, in fact, I think that there is no suitable than the number of a reasonable concept. the company's distribution, usually large companies in network marketing costs account for a relatively low, because he is more emphasis on brand advertising, I hit CCTV, one day a Audi. so he is relatively speaking, the network communication costs and the costs of occupying a public relations network is relatively low. we saw, there are accounts 5%, 8%, 10%, 20%. We are in contact with more emphasis on the network of public relations companies are generally not more than 20%, generally higher than 10% .10% to 20%. Some small companies he cast outdoor can not afford to vote, he voted newspapers and networks, this time the network will be 30% to 50%. IT network launch more products, more general Internet population. If my business is to do the traditional sales channels. For example, Haha wow, he must be invested in the cost of the supermarket channel the most. But if the bird is the diamond, I put in the proportion of online pricey. They put the proportion of most of the network. This is a ratio of delivery method.
The second, fixed cost method. This is rare, often large corporations are doing network marketing for the first time trial, will adopt it. I have never done network marketing companies before, but I will try to do something I took out a sum of money, I did not eat this ice cream, took out ten dollars to taste. my business income of several hundred million a year, out of hundreds of thousands, a million try. This fixed cost With the network of public relations, web marketing to enhance the heat gradually, fewer and fewer companies will be used. but there is still considerable in terms of a considerable number of customers that I am now going to spend three hundred thousand, it would take thousands of , it would take one million, two million. I follow the fee to spend.
third, the approved tender cost method. I do not say how much money, you casually reported that after completing my re-election reports. remove the highest price , remove the lowest price, which elected a central parity. Fortunately, this method, the client does not know the current market price, the price of public relations do not know how much the network, I have nothing wrong with this approach, I find a few more challenges. network of public relations and not the same as the construction industry, construction industry is that you have drawings, nest, I determined how much steel, how much cement, the price must register not very different. planning vastly different circumstances, different ideas, the price is completely different . Some two million people to apply for, and some five million people to apply. but you still do not know how to pick the end.
Fourth, temporary additional measures. Now more and more companies are mainly public relations crisis, I to the way some people today call a crisis public relations. It was an occasion, Wong Lo Kat contributions, must be of a temporary supplementary budget.
five, enterprise network public relations service providers to find ways
Next we look for network public relations company service providers in several ways. At present hundreds of times I went through all the tender, I put classified into four modes:
first is tender. In our current situation, this is not good way, because our company was too young, three years, we can see the CCTV and the underworld, there is a situation in this industry there is a lot of companies, I voted for the standard, you do not give me the bid, I will send the article criticized you. In the present case, the Internet companies public tender, resulting in a move fifty if you talk about the last ten may be law-abiding, there are forty non-compliance, you will more than forty enemy to Forty companies will send you the possibility of a negative. I do not name, but I know there are many in the industry, at least we will not do that. But I know that many similar companies have done so. I went to bid, to get standard, there is no problem, can not get marked, I sent the article to attack you. In this case, the open tender will be our future in this industry may be a good choice, at present it is not the best option.
second is the invitation to bid. invitation to bid is a tender variety, equivalent to a reduction, which is similar to open tender, but tender and different, we are limited to a few, I am directed to invite the three, five, seven or eight home to talk about. and these homes have done relatively large size, relatively good reputation, to invite him to bid. And I think the advantages of this model to be better than the previous one. In today's terms, many network public relations, because the Internet is very transparent, as transparent as crystal. You tender today, tomorrow those bids, whether you choose not select him, he would quickly spread. this time less family involvement will confidentiality of the future when the spread of better security. Do not use in public relations crisis when the subject was invited, as long as the subject of the crisis PR mode by invitation, will inevitably lead to crisis, the price for soaring public relations. We recruit a standard, are business public relations crisis came to find this company, this company are to websites, newspapers inquiry, newspapers do not mean to correct the problem, but directly reported a high price, many times higher than the normal price. the crisis is not suitable to invite the subject of public relations mode.
third proposed standard. the most appropriate network of public relations in the first attempt, was more pleasant in the cooperation under the premise of the continuity of the service, many customers use the subject of proposed model, proposed standard confidentiality of the biggest advantage is strong . creativity and price negotiations, may not be related to the other are not familiar with the team's understanding of the way the pros and cons of the biggest contrast with the previous, first, it's price comparison no. is confidential, but a good strong . confidentiality requirements, or higher than traditional advertising. Pepsi Cola voted that the CCTV advertising, no nothing. But Pepsi Cola know if you know what today's networks to engage in the online hype, that trouble. our big brand communication When the market who is the best, who the best known, and who the best word of mouth, I simply talk directly to this.
addition to the above three models, as well as a fourth mode, special: nominated qualifying examination big brands, he is a civil service exam, as qualified for the examination of tenders, Tencent they done so, I bid, but my file is not what made me do things. I said I do this a pat on the promotion Tencent activities to the promotion you give me a network communications program, than the case, for both the offer, but also look at communication programs. you done well, done after you down, he wanted to spread things with you this eight-pole could not beat. including ZTE doing so. This model, taking into account the prospects of companies, when I open tender may be afraid of me facing the direction of propagation of the leak. but I directed proposed standard, a family meeting, there is no comparison no choice , not necessarily the most appropriate. this time I used this approach to the selection examination and cooperation. this model has considerable advantages, considerable advantage is that I consider both the strength of your company, or disclosure of corporate communications products and strategic direction. Dongfeng Motor tender also use this mode, you come to answer. and there was a problem that many public relations firms to face this problem, he has a way to lead to examination by the way they are invalid. I should be standard test of When tender, I sent the company the best, most people do. so I nominated, and I sent a gang to do. you do not do the exam's implementation of the team.
Sixth, how do to the best of the network is the best public relations
how to do it? I think that public relations communication network among the clearest you know that you as a customer, when his own budget, if I 50 million budget, Do not look for this company, such as Ogilvy & Mather, 50 million in Ogilvy & Mather, he did disdain. But you find a small company, he will find the best team for you to do. any time we are doing the bidding , we have to consider products of the project's size and the bid matching. you invested in this company to moderate income, he will send a team to give you the best service, to provide you with the best quality of service. I think I am very interested in this thing, I think is very important. is because I am doing this company, I made nearly a decade Party, originally I was bidding party advertising and public relations. I used to spend money. From the Party do B, from B back to the owner. Tendering and Bidding in our industry which is a very important business. and I believe the bidding of public relations, like the construction industry, specifically with price division, specifically with economists, one day Tender is to do things. and in our public relations industry, thinking about this in the current situation has basically close to zero.
today I will stop here, we can then ask what is the problem.
guests interactive sessions
Moderator: that there is no problem, we take a question from our guests will receive the The thing is that we in this industry a lot of people did not expect. Chen Mo can also be called today about the spread of entrepreneurship Collection interaction. I have to mention a more strategic topics, in our system, the system did Sohu is more interactive communication, actually refers to the spread of the Internet advertising part of the interaction, or are not part of the monthly fee. You talked today about the different things this matter. This in itself I feel inside In the middle of the system, post and delete posts at the level of interaction is not part of the sun. You see how this thing is? we see advertisers, we talk every day, every day I meet different people, public relations firms to do something to me, I said wrong, or someone else to PR me, I can use my communication, to control, I face my own user or users a window to do this things. I think it is wrong. This is my doubts.
Chen Mo: This question is also my problems. I have been in the customer posts before the posts deleted. and delete posts we feel that the model, we may be the initiator. Then we transition out. We are also faced with the question of how the sun. sunshine of public relations, how to do even the sun of public relations. I think that posting, I think is not quite related to the sun of. because Since it is spread, how the key is released. For example, Google out of China, I think he made very light, through his official website, I publish a paper. There is another, I went to buy some bloggers to write something, I Call for some people to write better things. I could use more sunshine of the operation. I want an IT product, I engage in a number of trial experience and experience of the people should write the kind of feeling, this context can be fully Sunshine of his. is the direction we want to. I think the biggest problem is the deleted posts charge delete posts, and not delete posts themselves. I One is the post should not be deleted, one of the deleted posts. in line to see how much he put your wife, your home bank account numbers, passwords are made up, this should not delete these messages? the deletion. We companies have encountered in the company libel, defamation of individuals. There are some posts telling the truth, the fact to find for people to deal with. I deal with the company last week, when things my clients have a negative, I said two ways to delete, first, you go to pay, a thousand thousand, and you spend an hour to get rid of us, but I do not recommend it. the best you said I'll give you a few relevant documents ready to come out, I'm looking for people to delete. left the normal flow of the Internet on it. We have deleted this post. This is similar to the concept of legal services. Now I think the transformation of our company, in the deleted posts issues, how to help customers do not spend money to remove content. We do not spend money here is not a futile trip? I can charge a service fee. I charge you fifty thousand dollars in this project, or a hundred dollars, two hundred dollars. does not mean that you give me a thousand dollars I put to you delete this post. but the point of this post that should not be deleted, if the delete, do not delete posts charges, I can help you contact the site, to contact the newspaper. I feel in crisis public relations, we do not do smack, do not do bodyguard. bodyguards do not protect the bad guys do, you want to protect good people. this time the crisis is just a public relations becomes.
guests question: Because development of the Internet is changing, not a thing to stay, and now may be a tool the Internet has gradually become hidden from the dominant things, such as QQ, ...