Transfer from: apple4.us michael on 2009-5-11, 08:42 Comments (44) This is my manuscript about a few months:)
author audio applications, Impression that a few years ago, he was also highly concerned about the business model, management theory, these things, but since the winter of entrepreneurship in the economy since all of his thinking to focus on entrepreneurship and human. Jobs and Shi Yuzhu on the domestic than the lack of such people do, but below the most recent years may be an effort to sort out differences and similarities between the two.
the clock back 20 years.
that in 1989, the collapse of the Berlin Wall moment. The whole world is concerned about the end of the Cold War, victory for democracy, ideological changes.
but there are two guys do not care about politics.
a 34-year-old Steve Jobs, the Founded by his participation in the Apple put out, he founded NeXT for revenge and cheap to buy the Pixar are in make ends meet, precarious position. The former one of the nation's richest people (far more than when Bill Gates), the private property of only $ 25,000,000.
while the other is 27-year-old Shi Yuzhu. He had just graduated Master of thin can be blown down. Most of that time with the blood of students were compared, Shi Yuzhu no fanatical political ideals, he wanted to find a ladder to board a commercial stage.
20 after years of ups, Shi Yuzhu Jobs and the business community have been a symbol of their national character. And then people interested in politics is only concerned about the economy now has.
However, no one has to carefully compare the Jobs and Shi Yuzhu. And no one to think: why the U.S. does not Yuzhu Shi, China has not Steve Jobs?
This is actually a very interesting thing.
Face Face Off
in my opinion, Steve Jobs, and Shi Yuzhu life experience is like with a script outline to shoot two films, but replacement of the different The director and space scenes.
Both were in their knowledge of youth leader, his mind so that is also fearless, high-tech field to join the business early, and reached about three-year-old business section a peak.
1983, the only 28-year-old Jobs boarded the In 1992, the top ten cities in a million youth survey, Shi Yuzhu listed in the They are accustomed to contempt
stereotypes, maverick, with a point of evil of . They all have inherent
commercially sensitive, is the real cross-border master. Jobs in the PC, music, movies, cell phones and other fields have proven their abilities, and Shi Yuzhu in software, real estate, health care products, financial investment, online games such as battlefield dash.
Both are dedicated perfectionist, can bring a product to achieve shaking ZZZZZZZZZ. Melatonin sold 10 years is still the best-selling health care products in China, while the iPod is digital music player accounted for 70% of the market. In addition, the two or know about human nature of marketing genius. Just a good money by exploring human nature, and the other using human weakness rob gold.
perhaps because success came too quickly, they have directed auto-high-speed crash, their senses after he demonstrated a remarkable ability to self-correcting, and re-sketch a continued upward arc.
once there was a period of time, Shi Yuzhu seems about to become China's Since 1989, he introduced each year to be a self-developed products, from desktop publishing software, M-6401, M-6402 word-processing software to the giant Chinese card, to the handwritten Chinese computer giant, the giant financial software, etc. . Quickly grew into a giant annual output value of 10 million, profits of tens of millions of high-tech group company, its annual seller conference has become the country's largest computer event.
about the same time, Steve Jobs left tens of millions of dollars in cash, and the reorganization of the two problems facing the company laid off, he may very well become the U.S. version of Shi Yuzhu, But he did not do anything, just continue to dig their own pockets and those of others to support two long-term money-losing companies, stubbornly waiting for their turn for the better.
a way, Jobs was lucky. In the U.S., his idealism can always find the right appreciation of those, so he can bite without compromise to reality. Predecessors such as Ross Perot entrepreneurs willing to sign a check, and they share the risk. Disney also agreed to invest in large companies to small companies, Pixar, animated feature film and allowed to participate into.
The reason why Shi Yuzhu Shi Yuzhu transformed into today, because he found a software company he unexpectedly won a reputation in China, and reputation to mean many new opportunities .
Deng Xiaoping's southern tour speech, Shi Yuzhu the right time to the media and the government found. Soon, he was named After inspection of the top leadership under the inscription said,
you do not care about politics, but the political will to care for you.
To support this The average premium is already 3,500 / square meter). Several more in the direct encouragement of senior leaders, he again and change the plan, for personal use from the original into a business, from the earliest on the 19th floor into 72 layers (all of China's tallest building), from 200 million budget into a 1.2 billion yuan.
simply return the software business alone is insufficient to support such a high capital investment, technological innovation so Shi Yuzhu interrupted and began advance sale of flats, the operation of health care products, engage in clothing, reached the more profits the industry. Finally, because the project dragged on, the deterioration of the macroeconomic environment, resulting in the company's capital strand breaks, giant building from becoming the most famous
Interestingly, in 1998, saddled with huge debt of 200 million Shi Yuzhu want to make a comeback. He calculations, engage in software though profits are high, but the market is relatively limited, if you want to pay 2 billion, estimated to be 10 years; health care products not only the market is large and has just started, do melatonin up to 5 years (the actual on only 3 years).
proved his choice actually is right.
superego Superego
a person's character, will be the fate of his future direction of the pointer?
Jobs, an illegitimate child, the favorite in the middle-class parents grew up, low self-esteem and arrogance of the dual personality. His idealism is a strong sense of territory, and aggressive offensive mixed. Jobs
early close friend, once with the drug, with a pilgrimage to India Daniel Cote grams, said: analysis, his success was due to his heart there is always a deep sense of insecurity, it is this insecurity that he must go out battles to prove their value of existence. In addition, since a child, he knew that he was adopted children His behavior is not understood by most people ... ... The heart of As the serpent tempted Adam in the Garden of Eden and Eve eating the apple, sweet and a bit of
In fact, early in the development of Apple, Woz technology, Markkula's capital operation, Scott's management and is almost as important as the vision of Steve Jobs, However, as Board Chairman, Steve Jobs's personal charm, made him easily become a public concern in the
heart, and almost exclusive aura of success to market.
with business partners for various reasons, one retired, he is more and that his One of the most famous investor in Silicon Valley, when Apple's board members Arthur Locke recalled: ;
according to Freud's theory, Jobs self (ego) gradually being of the I (id) of the control, he was attracted to the dark side of the Force, and the opposite for a step by step toward the company , and finally banished by the Board.
and the town from Anhui Huai, alone career in big cities also has a strong youth's inner world, he inspired a feeling of heroism.
In fact, Shi Yuzhu not even born in the environment transistors can not be found, when Jobs and Woz started assembly of the first computer when he found only Why do thousands of Not to mention the anticipation to the
Jobs For self-proclaimed hippie, the computer happens to be able to help him release the strong Libido (desire) of the media fills, but for Shi Yuzhu, the computer is helping him to change the fate of the only tools. Otherwise, he can only yun novel as
1984, during Steve Jobs is planning a famous ad that Apple's female models play hammer smashed In the PC world, everyone knows that
1990, the height of 1 meter 80, Shi Yuzhu weighed less than 120 pounds since the new company to own a very famous name - the of IBM, East giant.
This is reminiscent of Liu Bang from 2000 years ago, when he was driving them to see the Qin sighs, Xiang Yu and the other rebels, said that
this self-given and continue to strengthen the sense of being outside Shi Yuzhu entrepreneurship throughout the first half. Familiar with Mao's, youth role model, the Great Leap Forward-style growth targets, the militarization of business management, for their own cure for the city to erect a monument ... ...
Finally one day, the mission becomes no longer able to bear his burden, the huge Three years later, after a bad environment on human nature and a thorough reconsideration, again and again to commit suicide and the fear of being chased after a completely rational, mature, more powerful heart Shi Yuzhu back.
Zhuhai he completely abandoned during the corporate culture We engage in the Great Leap Forward, engage in exaggeration, so that everyone is very fickle in my heart, for there is no real help, now I'm not to pursue the ambitious goal that, I think the most important and practical. The culture is very straightforward,
Shi Yuzhu no longer sees himself as an In a just Allow enterprises to always keep plenty of cash flow, debt ratio below 30%; not only high-margin business with the Government detached (often in the business of such a gray area); since the bank willing to lend money, simply shares of banks; timely realization of the company and play technology capital goods (Shanghai Jian special backdoor, the giant public financing nearly 10 billion U.S. dollars); with a right of legitimate harm from the media to maintain proper and full benefits. The only regret was that he was no longer interested in innovation.
Jobs in the Despite the limited change his bad temper, but he learned tolerance and humility, know how to trust and empower great people, such as Pixar president 约翰拉赛特, Jonathan Everett. The design of the British white toilet, and later played in Apple's vice president of design. He learned to cooperate and open, so Microsoft's shares, with Intel's chips, the establishment of an open platform iPhone.
first successful people are often rooted in the desire and luck, while the second and even more success you will need the wisdom and self-control. Jobs
whether or Shi Yuzhu, through the restraint of this I finally realized self-transcendence (Superego), this is their true charm.
difference is, the two idealistic young people, a dreamer into a real business, in order to create the future he does not hesitate to mobilize all resources. The other man into a pure and real business, to accurately calculate their own pay and reward, no longer do what thankless thing.
kingdom and the Thief
In fact, the sense of morality and not much of a person's successful relationship.
in Silicon Valley, and the genius of Steve Jobs is also known for his arrogance, moodiness, and cheap and petty, predatory, uncaring. Former Time magazine reporter, the future investment chiefs 迈克莫里茨 Sequoia, once under the authoritarian rule in Apple's Steve Jobs called the
authoritarian bring efficiency, rare Jobs intuitive and personal taste and are an excellent business. However, if the words of Steve Jobs born in China, a traditional sense of until he ultimately destroyed the company, like Mu Qizhong, Tang Wanxin, Sun Hongbin, like these people.
but he was born in the United States, a democratic society and the capitalist system in a kind of natural Board of directors, shareholders, institutional investors like a magic spell bound with his road. The default rules of the game, as long as you have the ability to expand the company's value, even if you are a tyrant it anyway; the other hand, waiting for you is to resign or coup emperor to abdicate.
In China, most private enterprises and the fate of its founder, too close a wound. Monopoly power and monopoly capital are inseparable. We did not invent a set of
a result, entrepreneurs in their own moral character study and become a very serious and extremely difficult to do.
than most domestic counterparts, Shi Yuzhu, called private morality intact. He keep its promise and humane, a high degree of decentralization, the generosity of benefit, after the company went bankrupt, the core team members are still stubbornly persists, and even take their own money to support their company. After the success of his second venture, debt hundred million active feat, is enough to set an example.
within the group in the later giants, Shi Yuzhu even succeeded in creating a He set up the seven executive committee, any decision must be by majority vote. In addition to core products, all let go of the daily management of human, financial, secretarial Liu Wei, a former president, in fact, has played the role of CEO.
in the Plantar said: . Condescending to the rules for the use of consumer ignorance, greed and lust for power, there are both psychological lazy and want fun, design a variety of misappropriating the tool (see
Shi Yuzhu bluntly,
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